So that you've mentioned quite a few stages to creating one of these kinds of videos. So I guess we start at the very start, you mentioned preparation. Would you take us through what that means
Okay. So Chris, he enjoys football? Does he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it is just a competition? There the biggest ones. Manchester United, that everyone understands. Okay. Okay. So there's like any natural friction, rivalry that is heavy. Okay. So if we're going to produce a video, we need to get a purpose of the video. The number two is we need to identify our viewers. Who Would we need watching this movie? So I would say it would be people who are like hardcore Liverpool. Okay. And we must start breaking down of a few of the things that they, they kind of rally round that would have them excited. And what could be one of those things which you'd think, well, beating Manchester United goals.
The way you'd then strategy that. Yeah. We did a lot of research. We were doing a lot of preparation. Today we would like to begin executing on these matters. There's a formula for each and every video, and uh and this formulation is what creators need to create to themselves. And there's a couple of elements for this formula that it, that it is universal for everybody. The first one is, which we already prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Let me give an example of that to you. Like on youtube the hook would be like five seconds. And on Facebook it is gonna be completely different because you're, you may have sound on or not. And you just have a maybe a second to 3 seconds as you are kind of flipping through their feed.
And even on Instagram, it is likely to be different. And so looking at this, it's similar to that hook is similar to the part that is most important. And I would really place a great deal of effort and energy to attempt and work out how you are likely to captivate people's focus and the way you suck them in the content. after that, after the hook, you can actually reinforce your brand. Therefore, if you've got a brand, you can have a branding component. This is an optional thing. Uh, it truly depends on which type of content you are producing, you know, also, then two, you are moving into the meat of this content. Now here's something which I found over, you know, 40 some odd billion opinions. It's like people have a tolerance to observe. And if you've fallen in this class, I don't know, but I, I have been around Facebook and I have never turned on the sound.
In relation to create one of them? Yeah. Rather than preparing and it is really interesting because a great deal of people, they are more about doing. And I found that if you want to succeed, it's about the groundwork of knowing exactly what you're going to do, how you're going to do it. So I always like to actually begin to figure out why I am creating the movie. It ought to have a specific purpose. Um, I believe it would be relevant to have you proceed through this process. What exactly does that sound good? Okay. So let's just say that you're attempting to sell some merge. Okay. And you are attempting to sell it. You have some product or whatever. Okay. Tell me someone that you really know well. Um, besides Joey and David. Okay. So yourbrother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that makes sense. Okay. So talking about movie editing from kind of my experience and I am not a professional video editor and I know just how much work goes into doing a lot of the things you state, you know, the, the captions Mimi finding, actually just placing titles at the top and bottom of your video may take hours to get some people and some people watching this might not have any clue how to do this. So I guess in that regard, can it be worth the opportunity to do this? Could it be worth the time to sit down put into editing the movie or alternatively spending money to kind of with someone else, We are going to talk about the one type of movie you have to have in order to blow up your business, but not. We're going to discuss create and how to structure that video. Let's go.
Now presumably you'd choose the content you simply shot with Reese in your telephone or whatever into an editing package or into a post creation. I suppose. Can you kind of want to talk about everything you do in that point yet? Prepared to disperse
You've got two or three distinct versions of a video and you can test it to like, such as seriously what we do is we will just throw a few dollars behind it and and see how it converts. If it converts really well, you don't need to devote that much cash to figure out if people actually click on it, engage with it, just how much they watched the video to find out whether it actually works. And actually connect with them on an emotional level and so spending the time in place to making your video engage with all the audience, it gives you a greater probability for them to share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our video show where we are discussing video, but specifically the kinds of video you should be generating to drive more profit and more cliquey worthy movie views to your business. In the movie we discussed the condition of the movie marketing market. Basically what's working by now when producing content. In this video we are likely to discuss the video content in a bit more detail and discuss about ways to create the one video you should be creating right now to drive more clicks, more visitors, and much more earnings on any item or service which you are offering.
So Darryl, in the very first video we discussed briefly on the sort of video content you should be generating, what favor for anybody that didn't observe that or just to refresh some memories, what type of video? What sort of movie is that if there's 1 movie you should create as a business, um? Yeah, for me personally it's a societal video and two to sort of take a bit farther then, um, and sort of remind everyone which sort of video that is. Can you describe what a video is, but also that sort of movie is so important?
However, the algorithm on youtube otherwise, you know, you'd do it otherwise onInstagram and different on Twitter. But Facebook, I think a lot of people that are watching this video want to capitalize on that and that's an easy way to say, hey look, if you can get this page which has a reach of let's say you know, 10,000 likes that they actually posted it, who knows how many of you is they are going to get. Um, also, and you reaches out to all these different pages submitting at which it goes straight back to your video, and the analytics gets. Yeah, it's really cool. No, that's cool. Now with strategy, like for me personally, I enjoy organic, but you've infused it with, together with paid advertisements. Advertisements that are paid by far is the most effective way to get into in front of the ideal people. And if you know what you're doing, it can be very, very effective. We are doing a movie around Liverpool if you do not know what you are doing, it's still be powerful as as soon as you say, fine? You're good. Uh, honestly, in the event that you want your video to be viewed, you will need to have of how you're going to disperse it a preparation stage. So back you are like, okay, who's going to discuss this video? Are you going to engage with them? You know, is it going to be achieved through ads natural or is it going to be a mixed strategy in which organic being done by you and adds together? Uh, for me personally, I just love other channels on the market. I love pages on Facebook cause they need to feed the algorithm. They will need to really obtain their posts outreach increased. And a lot of individuals are willing to talk about your video. Uh they are, they're in a position to cross post your video. And so it is like coming from their page and it is like an true content, even it's not theirs.
Have you've never, you simply watched thecaptions and stuff like this? I really do. I catch myself. I'm like, why didn't it turn ? But it's so much better with salad. Right. But it's like individuals consume at various times. Um, but what I found is if you can hook themif you can get that hook, while it's about Facebook, on Youtube, on Instagram, you actually need them for 20 seconds and that 20 seconds should be your gold. It is like you need to fortify that hook or you have to reinforce what your value proposition is to receive them in, while it is a title or a thumbnail or however you are pulling them into that movie. Um, you have to reinforce that since in the event that you don't, you're going to get the hockey stick on effect. That means all the people who begin washing it begin to depart, you understand, and you not going to get anybody watching it in the moment.
We're talking about shooting articles, we are talking about adding texts, adding images, animations, and we are also talking about adding captions, Emojis, all of that stuff can be constructed and edited it right inside of [inaudible]. The most important reason we constructed clip Ian was so that it's available to absolutely everyone and we're speaking even if you've never produced a video earlier, you would like to get into video creation for your company or you are a professional, you can produce what you can create anywhere else right inside of Klipfolio and what is more, even if you don't want to take your content clippy or gives you access to a comprehensive library of video clips, images and audio, she can pull all this stuff together to build videos. We will also throw in templates that are customizable. So if you fill in a bit uninspired, for instance, you can simply catch one of our pre performed templates, alter the text and the colours, upload your advertising and your doing clip. Eao is the greatest video creator and it's going to change the way both professionals and novices create video moving ahead. We can't wait to show you it, so make certain you enter your email below. Within another video, we're going to pull back the curtain on reverse Filipeo and show you the way this platform functions and it's going to change the way you create content for your business. We'll see you.
Right, right. And something that I found is even once you've got a video that's performing very well, you know, um, the way that the algorithm works on Facebook and other items, it's like maybe in fourteen days or seven weeks you do another cut and upload it, learn from what you have, all the information that's there and say, fine, what should we edited this down because we had a sort of a drop off here. Maybe we add, you know, something to pull them visually here. You can do that. And, and where you're able to do it you are in a position to succeed because people will be inclined to overlook what they actually saw, you know, from six weeks ago.
It may kind of look like it is theirs. And that's a matter. So return to your case we said, hey, if we're going to actually make a video about your brother and his football team about Liverpool, whether it's good or bad or whatever, I'd like create a list of each, uh, page on Facebook on Instagram that would be pro or con. Um, you realize that's who we want to contact. And believe it or not, you know, getting, uh, those personal connections with these individuals is a means to have increase. And I discovered that if you can get like six or five or 10 stations or pages that are similar to yours that are eager to share your content, I mean that hastens your, your expansion, that hastens your, your reach and you are going to get the views that include it if you actually have done a fantastic job with your video.
Okay. So prepared created the video. So we simply don't load it now. Yep. That yousay, alright that supply and'd say the Majority of the people
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, okay, here's what would work on Instagram. Now maybe there is something or a hook which's a bit better on Facebook and here is something. That means that you may have the meat of this material be exactly the same. But you are really shooting the video, how it delivered is a bit different. And where you are actually likely that's, uh, you know, the different ways to connect on platform.
And what is the first thing that you think he is going to perform? Likely share the movie once that link with the video matches. He's going to discuss it with not only one individual, but he's gonna discuss with everyone that actually enjoys what is going on, you know? And that right there's outright critical. Then the next issue is, uh, really hoping to explain what is a great hook trigger like you literally only have a couple few seconds to grab his attention. And that I think, okay, what do we do to catch his attention without audio within a few seconds? You understand? And, and perhaps it's a caption above the movie which says, you understand, Liverpool's sucks. Yeah. I presume, I think he would watch that video. You understand what I am saying? And I think he'd have to be sucked in as he tried to determine what's happening in that movie.
It is like once you find something cool and you are like, hey, you gotta check this out. You know, we have to do that. We've got to this word of mouth. And that is that's exactly what the videos that are societal do and where it's so potent. And after the center, essentially of this content, you've got to get a call to act. Um, and, and you may not think, well, if it's a societal video, I'm not really doing it , you know, it is simply more of an inspiration or it is merely a [inaudible] or anything. Because are that call to action is still key? Like recall when we spoke about what's the intention behind the video? Or if it is to sell goods, we need to, you know, hit that purchase button right or to push them into a landing page. Uh, you know, or if it is for inspirational it's just like some thing or a Hashtag to unite a trigger, I mean the list goes on.
Well let us just target everybody that likes Liverpool, right? And let us target everybody that does not like Liverpool. And let's see if we could get some, some things occurring here. And it will be interesting should you infuse a small bit of cash, although I believe that you could do that with organically. The results. It's possible to get your silently. Definitely. I think those secrets, uh, fairly incredible and, and anybody watching this video features an overview or a blueprint to create in not a video publication. And for anyone we have really put together. Um, that entire formula, that blueprint that is whole , um, a couple of things as well we didn't fit into this video, um, which you can grab below this video.
So it is like getting these pins. And two, there is those organic hooks within the video. Like he got himyou have to fortify whatever that name is. And so I give that some thought. Um, and that the stage before you really go onto the next step. But there's one thing I really consider is that which, what source of medium are we going to use? Is it likely to become a better Instagram one than Facebook? Is it going to be better on Twitter or on youtube? You know, just like you got to look at the stage of who you are trying to reach and what is going to be the ideal method. Now, one of the biggest errors, it's like, well I will just distribute it anywhere, you know, and you're creating a movie trying to go on each platform and that is a massive mistake. Yeah.
Yeah, like, such as the video portion of the video editing is indeed critical. It may break or make a movie. It doesn't matter your script is. It doesn't matter your camera as well as website your production is. Really where it the rubber meets the street to find out if it's going to actually work or not, the editing is. And for me, as soon as you're in a position to take action, it is worth the sources worth the moment. When you really put it together, it will convert a lot higher. Um, which at the end of the day, that's by far uh, you know, the preparation stage and it is similar to the implementation point to the editing is the most critical.
So we have discussed the first phase of preparing for a video preparation of movie. We then moved to obviously production and making the video. So can speak a little bit about
When you actually have these bullet points of things that would actually get there, get there, get them something that's happening, I then attempt to consider what value can you actually bring that person. So there that you can really attract value. Uh, with movie content you may expect, you can educate or educate, entertain, and sometimes when you're really good you can do all three at the exact same time or you'll be able to get two of them. That is when you are really, really good when you're actually giving it lots of thought in it. Now that having been said, as soon as you do so, I try to determine which value you are likely to attract to your planned audience. Yeah. And in that movie, bring some kind of value I try to bring those bullet points. So whether it's like creating loyalty to his team or talking how bad the other group is, that is some value he'll actually find.
So with that, just to kind of go further into this, and would you load the video at first to your webpage then contact all these are the pages to allow them to know it's never, or would you choose another strategy? Yeah, so generally I really do this at the preparatory phase. I know I, the videos come in and so I achieved because it may require a couple of weeks to get ahold of everybody or whatever. Should you share mine kind item uh, and who knows, maybe you're like, Hey, I'll discuss your movie. If you are doing PR crossposting 13, that is not a bad thing. Where the burden is uh, just to share a video isn't. It and you have to give privileges to them Just like you have to cross . And the exact same for, you know, you're posting their content, but that is kind of this key on Facebook.
Yeah, that is logical. And once you've been through these phases a few distinct times, I suppose from looking at these three phases, and you do edits that are distinct which is vital, as you say. And many of us might, you know, she movie, I have been guilty of this in the past and it'll throw up thinking it's prepared without much informative stuff. But now I can see how important it's to perform versions as when you discover things that work, you can just continue following that blueprint over and over and over again.
That makes sense. Makes Sense. Okay. So that makes sense. Um, but something I wish to circle back really quickly is that you mentioned if you are creating video and one of the thoughts everybody has, I mean, I've had this before when I've created videos, I'll only share the exact same video everywhere. Can you elaborate about this is a lousy idea? And that's a kind of a thought procedure that is bad.
All you have to do is opt in, pop up your email in there, we will send you that guide. So during this movie and the very first video, we have talked a great deal about creating the ideal video and that includes everything from of course preparation, right how to shooting the video and then obviously the article of where you have got to edit the movie up in the right way and to get the very best distribution. Now that all is very, very difficult for many people. Most individuals don't have access to camera equipment to shoot film content. As an instance. Most people don't have access or the skills to utilize editing software either, and that is why we build Klipfolio. Klipfolio is a web based creator that permits you to create amazing looking videos. Just like the videos we've talked about at the palm of your hand in the two videos.
The post production is probably the most crucial component of getting a great piece of video on the market. And the reason why is because you put a great deal of work in planning, you devote a great deal of time doing production, but really where the magic is really actually getting the components which will truly engage. And then the edit itself, um, is pacing can be created by you and pacing will keep people's attention the entire time. Uh at is like we're, we're trying to figure out how we're going to distribute it. We would do it differently than on Facebook. For example. We would be at a 16, nine ratio on youtube because that is the way that it is on youtube. Right? And, and then to, uh, we would burn off in our captions. Uh, we would really upload caption files right to youtube itself.
But on Facebook we want to burn it because some people don't have that choice on and you want to make sure that when they are scrolling through it, you're grabbing that attention. And so he is like? Exactly. And it is similar to the ratio to enjoy on Facebook, we wish to be a one by one ratio of ratio that is square. Right? So what components which we may really add to this video file? Is it like to make it more of a meme where we're putting texts the beginning of the end, um, you know, is it engaging with several kinds of components? That is the things that you've got to look at when you are doing the video edit. The thing that I love is we have options like cause we need to , we did four or five different versions and if we did the production directly.
So if we talk about moving onto every stage, I think that is, this is very important also. There are clearly I think there are just two elements you might tell me. Of is that the ratio of the movie. So in the event that you create in one video, you have got to think about how that transcribes into the other ones. But is there other, anything else you would kind of need to be aware of if you are going to be creating content for say, Instagram or Facebook
What's that all for production? You know, like a great deal of people put a great deal of thought concerning how things come like what kind of camera to use and so forth and so forth. However, I think for me it's like be flexible. When you're really doing the movie, you're likely going to have a script and have like that you're going to get things Although we ready. They're like, you also know and oh, this could be a great deal better if we did so, take different variations. Just like you've got time, simply shoot some variants that are different. Hey, perhaps this will function better than that. And you also know, which will aid you with the, the post production stage.
Or if we think of players, maybe Mohamed Sala, he is, that Liverpool is greatest player could possibly be hitting on scoring against United, I do not know. Yeah you can do clips that are different such as that. But talking about they love, you understand, Liverpool. And, and also theessence behind it. Um, so I like to attempt to identify a few of things. These are bullet points of what would really that individual that when he watches with movie with. And then two, I do research. Just like I want to go out there and even understand just how well I know someone, I am like, what's going on out there? I do a little research online trying to see if there. Especially when it's handling the issue available uh. So like for Liverpool, is there anything that's going on that would be in the news that would be relevant to, to the movie now?
And thus you must fortify it. And, and that point when we were talking about your brother, it's like if you add one of those other elements that is like, yeah, yeah, I like this movie. You know, you are like go from that point. That is where he'll stay on a bit more. And should you get 20 minutes, if he will reach that point and actually feel some kind of link to the movie, they'll watch another minute, does not then lead to more engagement on the videos as well. So then they'd be more likely. And 12 we view remarks. Yeah, absolutely. It's like as you are connecting with them and you are talking their language or however you are going into it, you're connecting with them on a psychological level and that they feel part of something and they feel just like obligated. It that humanity feels obligated to perform.
Absolutely.
You know, that can be among the things that you could ever do and before we do this, there's a lot of people who just pick up a camera and begin recording. And there are phases, like you mentioned, there's a point of preparation, there's a point of production, there is a stage of post production, then there's a point for distribution. And every one of those stages are critical, uh, and they work in harmony together to really get your video.
Yeah, no.
It needs to be changed and it can be shared by you on other programs, although it's like you've got articles. Yeah. Because the way that you see on Instagram differs. How you view Facebook and you view on Youtube, how different, how you see onLinkedin or even Twitter. And in the end of the day, what we need to do is really know how folks consume content on this , that, that platform and make content which would really work. Uh, and that's, that is the difference. Now you can go through precisely the same manufacturing and say, fine, I can take some of this. It is like you might have a 10 second video on youtube, but you are going to just slice out maybe two minutes or three minutes , on Facebook because it is going to perform a lot better like that.
